Personal Branding: Always Be Prepared for Your Next Job Opportunity
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time. Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round.
A personal brand is like any other brand. There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.
So, what is your backstory? What vision or purpose drives you, and what is your brand promise? Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?