How Snapchat is Influencing the Political World

How Snapchat is Influencing the Political World

There has been a lot of discussion recently about the ways social media is changing the world of politics like never before. From Twitter to Facebook to Instagram, these social networking sites have become key tools for leaders and candidates to reach a wide and diverse audience, instantly. One app in particular though, has really been stepping it up in the 2016 Presidential race. Snapchat has gone above and beyond the call of duty because not only can candidates create their own Snapchat accounts for people to follow, but the app also creates “stories” of snaps submitted by users that follow debates and rallies. For those who aren’t familiar with Snapchat, the app allows people to take pictures or videos that last for up to 10 seconds and send them to their friends or post them on their “story” for all of their followers to see, until they disappear forever exactly a day later. It might sound confusing but once mastered, Snapchat can be a great way for leaders or candidates to communicate with followers on a seemingly more personal level. This is especially important for campaigns attempting to gain the millennial vote considering that 45% of users are ages 18-24. As an example, here are some snapchats from users who attended rallies last week in Iowa. These were posted for the public to see, some are pictures and others are screenshots of videos.

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